Customised market research solutions for food and agriculture.
Yellow wheat field and blue sky

Food

We identify trends, needs and gaps in food and agriculture.


Our Objectives

We see the role of food at national, community, family and individual levels. The impact on development goes far beyond survivability and physical bodily growth. At the same time, agriculture has key contributions to the economy and employment, and impact on the environment. We are developing a holistic understanding of food innovations and systems with the aim to support improvements in safety, security, accessibility and sustainability.

For clients, we connect the dots and dashes to identify gaps and opportunities in a dynamic massive market landscape. We provide thought partnership through customized market research insights in food and agriculture.

 

4 Key Stages

 

1. Primary Production

Key Product & Service Inputs

  • Ag inputs — seeds / seedlings, crop protection, fertilizer / nutrition, PGR

  • Machinery, farm consumables

  • Farm management systems 

  • Livestock input – animal feed and additives, health products, genetics

  • R&D

  • Testing and certification

Challenges and Gaps

  • Food safety — inputs, traceability

  • Environmental sustainability, stewardship

  • Labor-saving, yield / performance / climate resilience solutions

  • Market price and consumer trend information

  • Resilience to disease / pest / weed pressure

 

2. Processing, Manufacturing

Key Product & Service Inputs

  • Systems for sorting and classification, preservation, processing 

  • Machinery, systems

  • Infrastructure

  • Additives

  • Packaging and consumables

  • R&D

  • Testing and certification e.g. HACCP

Challenges and Gaps

  • Packaging sustainability

  • Food safety — processing

  • Food / nutrition and recipe innovation e.g. plant-based proteins

  • Food waste

  • Manufacturing process re-engineering for automation, new products

  • Sourcing

 

3. Distribution

Key Product & Service Inputs

  • Distribution network and facilities

  • Storage facilities – dry, temperature-controlled, cold chain

  • Transportation 

  • Import / export services

Challenges and Gaps

  • Food safety — storage and transport conditions

  • Storage efficiency 

  • Energy usage and environmental sustainability

  • M/X requirements, trade disruptions

 

4. Food Service, Retail

Key Product & Service Inputs

  • Fresh food and grocery retail service via:

    • E/M-commerce (marketplace, specialist)

    • Brick and mortar (markets, supermarket, specialist food stores, convenience stores)
      Food services provided by:

    • Dining outlets, hotels and events, institutional and industrial catering

    • Food delivery services

Challenges and Gaps

  • Food safety — handling, traceability

  • Food waste

  • Sourcing

  • Brand and service experience

  • Consumer motivations and
    purchase drivers

  • Delivery efficiency

  • Innovative products
    e.g. alternative proteins

 

How we see key challenges and goals in Food

 

Safety

Security, Accessibility

Sustainability